Finally, The First Social Platform Tailored For Podcasting
June 23rd 2019
Podcasting Is A Big Deal
Podcasting is the fastest growing form of media. With over 750,000 podcasts releasing content and
over thirty million episodes as of June 2019, podcasting has spread like wildfire. Mainstream media
outlets have begun to catch on and are publishing podcasts.
Podcast Listening Is Huge
Twenty million have listened to a podcast at least once, and seventeen million are
monthly listeners. Of those seventeen million, fourteen million consume podcasts
every week. Eighty percent of listeners listen to all or most of each podcast episode.
They also, on average, consume seven shows per week. Monthly podcast listeners make up
more than thirty percent of the American population. Half of American households are
fans of podcasts, totaling more than sixty million homes.
Listening to podcasts is not gender specific, with men listening at a slightly
higher level. Around half of podcast listeners consume the media at home, while
another 22% do in their vehicle. Consuming podcasts on smartphones is the clear
dominant device of choice, with 23.8 million Americans doing so. Millions of other
people consume podcasts through other outlets such as a computer, tablet, or other devices.
Podcast Hosts Are Making Tons Of Money
With the clear enjoyment that comes from consuming podcasts, those hosting
podcasts are thriving. Financially, podcast advertising revenue is growing
rapidly and not expected to slow down. At this point, advertisers are paying
more than a billion dollars to podcasters to promote their products and
services. There are multiple reasons for doing so, with one clear one being
the increase of around ten percent in consumer purchasing intent after hearing the endorsement.
This is allowing podcasters of all sizes, discussing all sorts of things the ability
to become entrepreneurs who make a living off the content they create. The amount of
income a podcaster can make varies, but some make seven figures like John Lee Dumas,
and others make even more like Joe Rogan. Regardless, it has become a viable option
as a profession and providing far more opportunities and income then being on radio ever did.
We found the need to serve every aspect of the podcasting community by creating
our social platform CrowdQuestion. By allowing hosts, and those listening an avenue
to stay better organized and engage through Q&A, we are focusing and enabling aspects
of the podcasting world, unlike any other social platform. We have focused on three
missing aspects in the enhanced solution that CrowdQuestion provides in comparison
to social media platforms including Facebook, Instagram, and Twitter.
There Is No Social Platform Focused On Spreading Quality Awareness In An Organized Manner For Podcasts
No social platform, aside from CrowdQuestion, focuses on spreading quality awareness around a podcast.
Social platforms are focused on the engagement and interactions between individuals. What this means
is that even if you create a designated page for your podcast, the platform’s focus is in no way able
to spotlight your podcast in a quality manner. There are huge limitations when it comes to providing
robust information, links, and more. While you may be able to post a video clip, link, or written
caption, the platforms in no way allows you to provide all the desired content surrounding an extended
form of media like podcasts. This means as a podcaster when spreading awareness and discussing your
podcast, you cannot convey everything you should and instead have to urge people to visit your website
or go beyond the platform. This brings up countless issues surrounding extra steps, developing a
quality website, incorporating email newsletters and other things, and more all to try and make up
for what is lacking with what can be done with social media platforms.
CrowdQuestion allows podcast hosts to spread quality awareness in an organized format;
enabling the host to provide all of the necessary awareness as well as drive community
socialization more than any website or outlet. A channel is created for a podcast, where
individual events can be created for each episode providing an avenue to display organized
information, links, and images along with enabling better engagement through Q&A. If a podcast
host has multiple podcasts, he can have different channels for each podcast. Every podcast
can include long-form info regarding the podcast, links to listen or watch the podcast, as
well as being able to schedule it ahead of time to spread awareness to those interested.
Information, links, and an image for sponsors can be included. After the podcast has been
recorded, additional information including a written recap, up to twenty time-stamps, and
information about resources discussed can be provided. All of this provides a more organized
social platform for those hosting and listening to podcasts to engage with.
There Is No Social Platform Focused On Increasing Engagement Surrounding A Podcast
The limiting aspect of social media platforms, aside from CrowdQuestion, is the lack of
focus or capability revolving around podcast engagement. Sure, you can post a clip from
a podcast, spread awareness about a recently released podcast, or field questions from
listeners through direct messaging, but none of this improves quality engagement for your
podcast. Engagement is an emotional and functional commitment someone has towards
something. If you are unable to reliably reach out to a podcast host and receive a
response, it deters listeners from engaging. With only around ten percent of those
following you seeing any given social media post, it is hard to guarantee those interested
will be engaged purely due to being unaware. Being unable to get all the information and
links needed surrounding a podcast without visiting multiple locations is also a deterrent.
What it comes down to is that, except for CrowdQuestion, current popular social media
platforms have limitations in engagement levels podcasts receive and opportunities for
fans to engage. Both hinder a podcast in comparison to the value of CrowdQuestion.
CrowdQuestion’s purpose is to drive engagement to build a stronger community surrounding
any podcast. Podcasters can provide organized and robust information surrounding every
podcast along with providing the ability for those interested to ask questions before,
during, and after broadcast. The experience can be tailored to each podcast allowing for
what works best. It is all in the hands of the podcaster whether they want to provide
information regarding the podcast before it is released or when it is released, as well
as allowing questions before, during, after, or some combination of the three. An
announcement can be sent out to everyone following a podcast or the host can export
crowd information to add to their email newsletter list.
Being able to provide quality, organized information and field questions from fans
increases the levels of engagement for any podcast. With an organized social platform
focused on the communication between the podcast host and those interested in the
podcast, the listener is enabled to ask and view questions regularly on any device.
Increased engagement benefits all parties surrounding a podcast.
There Is No Social Platform Tailored To Those Listening
To Podcasts To Stay On Top Of And Engage With Podcasts and Hosts
No social platform, except for CrowdQuestion, enables a tailored experience for those
listening to podcasts to stay on top of and engage with their favorite podcasts. As
discussed above, for every social media post, only ten percent are seen by followers
on their feeds. This means is that no matter how many people you have interested in a
podcast, around ninety percent are left in the dark through current social media interactions.
Enabling anyone interested to stay on top of a profile on a social platform one hundred
percent of the time allows podcasters to find incredible increases in value when it comes
to awareness, engagement, spotlighting sponsors, and more.
Those who are fans of the podcast can follow and bookmark podcasts and individual episodes.
They can keep track of their favorite podcasts with the calendar and list provided, enabling
them to engage easily. They can view information and links about the podcast and individual
episodes at any time. Links can also be followed to listen or watch the podcast. Podcast
listeners can also ask questions in written or audio format and vote on questions surrounding
any episode on any web or mobile device.
Podcasts have become a vital part of our society and culture. Podcasting and those interested
in podcasts are going to grow at an exponential rate. As popularity and reputability increase
for the podcasting world, it is crucial for a social platform to be in place for those hosting
and interested in podcasts to stay organized in a way that creates a highly engaged community.
With CrowdQuestion, we finally have a gateway to a social platform that provides incredible
value to the world of podcasting.
CrowdQuestion connects Crowds through Q&A The Right Way to bring everyone closer to their community.
CrowdQuestion allows Hosts to create Channels where they hold Events to Answer Questions & engage with
the Crowd, saving time compared to the pain of doing it through social media. With social media and
other current methods hosts engage with their crowds, answering questions in an organized manner can
be difficult, sometimes impossible.
The ability to answer questions from the people involved in what you are doing:
Creates opportunity to gain credibility
Spreads better awareness of what you are doing
Allows for the conversation to continue
Stay organized across multiple events for any occasion you are involved in
and share them with your crowd of interest
Events can be for one specific day or multiple days
Events can be made private with a defined pin so only a select group can participate
Include speakers or guests who can also be asked questions they can answer
Each crowd participant can ask up to twenty questions per month for free and
vote on five questions per event to rank them
Ask questions on any web or mobile device in written or audio format
Questions are displayed in an ordered list from highest to lowest rank to assist
in showing you what your crowd has the most curiosity about, saving time
Every question can be answered in text, marked as answered if answered in
some other form such as verbally, or dismissed
Receive analytics regarding your events and the participants involved with the
ability to download in Excel format
Increase your mailing list and reach out to those who are interested in what you are doing
"Being able to ask questions, rank questions, and have the questions answered is the most impactful
form of engagement. The engagement between the host and those following the host is at the forefront
of CrowdQuestion’s design. Connections are built, and concepts are learned. We cannot wait to see the
impact made through Q&A The Right Way." - CEO Riley Moore of RM4Tech & Co-Creator of CrowdQuestion.
Riley Moore (https://www.linkedin.com/in/rileyrm4tech)
Riley Moore, the 25-year old CEO at RM4Tech, the one and only completely family-owned family-run
software company, has used his mix of technical and business influences to bring his creative vision
to life. With the development of RM4Tech’s first solution, DirectSuggest 'The Suggestion Box Reimagined'
, he has become a fresh face in the world of engagement and innovation. Their second solution
CrowdQuestion was released in early 2019. CrowdQuestion is focused on connecting crowds through
'Q&A The Right Way' to bring everyone closer to their community. His passion to empower individuals
to use their creativity and voice to make a difference in the world is what drives him.
Riley's love for podcasting, mixed with his unrelenting drive to inspire individuals to change
the world through passion and hard-work, encouraged the creation of The Moore You Know
Podcast. He hopes to impact the world through entrepreneurship and podcasting like those
who inspired him.